Introducing Sachajuan

Happy Birthday is now carrying select products from Scandinavian haircare line Sachajuan. It’s minimalist, chic, and lovely.

Established by internationally renowned hairdressers Sacha Mitic and Juan Rosenlind in 1997, SACHAJUAN has been developing and manufacturing our haircare and styling products since 2004. We have remained committed to our philosophy to simplify haircare by reducing superfluous products, ingredients, and routines. Our continuous ambition is to make hair care and styling effortless and uncomplicated.

We think Sachajuan will elevate your daily haircare ritual. The products we have chosen are only our favourites, the ones we use in our own hair.

SACHAJUAN is based on a  minimalist approach, not only regarding haircare but holistically, considering everything from design to the performance of the products. It is about offering solutions that reduce hair care and styling to simplify the process and provide the consumer with the most efficient products.

Minimalism requires dedicated attention to detail, as it relies on complete transparency and honesty. By referencing iconic and archetypical design aesthetics and interpreting them in a decidedly contemporary context, SACHAJUAN has created an expression that is simultaneously timeless and modern.